The firm which built the E type and the XK 120 has only been known as Jaguar Cars Ltd. since 1945.
The company started life in 1922 in Blackpool, a seaside town in the north-west of England. Their name was Swallow and they made sidecars.
The sidecar business was successful and the two men who ran it, William Lyons and William Walmesly, began making elegant bodies for Austin and Morris cars.
Everbody liked the Austin and Morris Swallows. Business prospered, and in 1927 they made their first complete car-the SS1 Coupe.
The first SS Jaguars were built in 1935. After the Second World War the name, Jaguar, became synonymous with excellent fast cars.
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